Deezer is one of the world’s largest independent music experiences platforms, connecting fans with artists and creating ways for people to Live the music. The company provides access to a full-range catalog of high quality music, lossless HiFi audio and industry-defining features on a scalable platform available in 180+ countries. Founded in 2007 in Paris, Deezer is now a global company with over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation.
By building strategic partnerships in key markets across Europe and the Americas, Deezer keeps delivering brand value and end-user engagement across a wide variety of industries, including telecommunications, media, audio hardware and e-retail. As an industry thought leader, Deezer was the first platform to introduce a new monetization model since the inception of music streaming, designed to better reward the artists, and the music that fans value the most.
Discover our mission to help people be and belong through music — and how this translates for artists, partners, and fans alike. Click play to hear the Deezer leadership team present the company’s reimagined positioning an brand identity, along with innovative new features, and all the ways Deezer helps our users Live the Music.
Focus on selected, large music and audio streaming markets where there is both a strong willingness to pay for music streaming services, and attractive user economics.
Implementation of partnership-first strategy in attractive music streaming markets to replicate historical successes in France and Brazil, as illustrated by the recent signing of a partnership in Germany with RTL. Deezer has identified a selection of key attractive markets to sign B2B deals including the United States, the United Kingdom, Canada, Italy and Spain totalling a market opportunity of $20 billion revenue in retail subscription and audio-ad supported streaming by 2027 (Source : MIDiA).
Focus our product innovation on building the home of music for fans and artists, unlocking the full potential of music through technology.
Data-driven and ROI-based decision making with particular attention paid to pricing and marketing efficiency. Cross-selling into new verticals to expand lifetime value and streamlined operations to efficiently support our strategic focus.
¹As of December 31, 2023
²Based on the latest number of subscribers published by MIDiA (as of June 30, 2021); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music and NetEase Music)
³IFRS Consolidated Revenue for the year ended December 31, 2023