Estevan Plazola is a Regional Mexican singer-songwriter born and raised in San Diego who built his name with a diary-like corridos writing style and a delivery that sits between sierreño melody and street-level detail. He started releasing music in the late 2010s with singles like “Por San Diego, Por la Tía” and “19 Años” (both 2018), then expanded into full projects with 25 Años (2019), a set that framed his early identity around hometown references, family ties, and first-person storytelling. In 2020, he sharpened his signature with “Hollywood” (2020) and the live-leaning Infinit (Live) (2020), where he leaned into a raw, performance-first feel that matched the directness of his lyrics. He kept a steady singles pace into the early 2020s—including cuts like “Joder Amor” (2021) and the 2023 releases “De Texas A Califas” and “Perdón, Por Mi Suerte”—before a major career leap arrived in 2024 when “HOLLYWOOD” was re-recorded as a duet with Peso Pluma and tied into the Éxodo era, turning an early signature into a mainstream Regional Mexican moment. Rather than treating that as a one-off, he stayed active through 2025 with a run of singles that broadened his network and sound—“Vibrar +,” “Palabras,” “Costumbres,” “Los Porros,” “NECIA” (with Sahir Montoya), and the Los Dareyes De La Sierra collaboration “Cocaine.”
