With a sound that blends genres and defies expectations, Shubz is a true musical innovator that has a way of capturing your heart and soul with his music. His visuals are captured across international borders which amplify his projects to new creative heights.
Born Shubham Nayyar in Canada, Shubz grew up being inspired by his favorite artists Akon and 50 Cent. As he studied the versatility of Akon within music, he wanted to create his own unique style that complements his versatile vocal capabilities.
Shubz is an emerging artist who makes music that embodies his hopes and dreams. For the talented musician, music is an art form that is reflective of his experiences, aiming to deliver a musical experience that is both unique but also engaging, and relatable.
"I've always envisioned my sound to be a modern version of Akon just like Pop Smoke was to 50 Cent. I started writing music during high school and finally decided to record my first record after graduating in 2016."
Shubz returns with his latest project PRETEND which aims to remind listeners about their true purpose in life. This project is unlike any of his other previous releases and is truly an overall work of art.
Within less than six months of their releases, his recent singles Don’t Let Me Go and Deep Ends have surpassed over 100K streams each on Spotify. Shubz has received recognition from several large entertainment publications such as COMPLEX, HIPHOPCANADA, 6IXBUZZTV, SHIFTER MAGAZINE, SOCAN SONG OF THE WEEK, and a full feature in CANADA’S FACES MAGAZINE.